McElhinneys are launching a fresh campaign with an exciting weekend of events, along with a visit from leading style and beauty blogger Suzanne Jackson.

As Spring Summer 2018 launches us into another fashion season, McElhinneys have paved out their plan for the year to embrace individuality, originality and staying true to yourself.

The new ‘Be an Individual’ mantra, adopted by the store for 2018, is inspired by the amazing individual style of every person that has passed through our doors over the last 46 years of business.

The campaign is centred around the idea of embracing your individuality and being comfortable in your own style. It’s all kicking it off the with the McElhinneys New Season Launch Weekend and Official Beauty Hall Opening. See the full timetable of events here:

McElhinneys are excited to showcase the biggest trends of the season through a live fashion show taking place in store on Thursday 22nd of February at 18:30.

The Fashion Show will kick off the New Season Launch Weekend, which will run from that Thursday until Saturday the 24th February.

There will be a whole host of in-store events all weekend, including; live beauty demonstrations including Shannon the Skin Nerdette, wardrobe workshops, ‘Meet the Buyers’, walk around models and plenty of giveaways, spot prizes and hampers to be won throughout the weekend, not to mention amazing deals and discounts to avail of.

In addition to the New Season Launch, the main event of the weekend will be the unveiling and Official Opening of the newly refurbished Beauty Hall, with the ribbon being cut by one of Ireland’s best-known bloggers, Suzanne Jackson, aka So Sue Me. The ribbon cutting will take place at 2pm on Saturday the 24th, and it is not to be missed.

As McElhinneys look toward their 50th year of business, they are reflecting on the people they have met along the way, and those who they have yet to meet, as McElhinneys continue to provide a one-stop-shop for all your fashion, beauty, skincare and home needs.

McElhinneys look forward to welcoming customers all over the New Season Launch Weekend, and to everyone embracing their individuality this year!