Every day is Women's Day this week at McElhinneys with 20% off exclusively instore.

The Ballybofey department store and online giant is giving us great discounts on their new season style just in time for International Women’s Day and Mother’s Day.

McElhinneys have kicked off the new season with their most exciting campaign to date with embracing individuality, originality and staying true to yourself with their ‘Be An Individual’ Campaign.

A spokesperson said: “The new mantra, adopted by the store for 2018, is inspired by the amazing individual style of every person that has passed through their doors over the last 46 years of business. The campaign centres around the idea of embracing your individuality and being comfortable in your own style.

“So what better way to celebrate International Women’s Day than by giving all you lovely ladies of the North West 20% off instore only, with some minor exceptions.”

If that wasn’t enough of a gift, McElhinneys will be giving away 2 amazing prizes every day on Highland Radio’s ‘Around the North West With John Breslin’ from 1.30 – 2.30pm.

The 20% off sale ends on Saturday 10th March at 7pm. Check out our SS18 McElhinneys fashion show report below to get inspiration before you shop!

Events: Inspirational individuality at the McElhinneys SS18 Fashion Show