One of Donegal’s leading makeup artists is creating stunning looks with her own range of luxury lashes.
Brenda Doherty’s showstopping falsies are fast becoming favourites of Irish MUAs and makeup fans. With five styles and unrivalled quality, B|D Lashes are selling in their thousands.
They’re stocked in Healthwise Pharmacies nationwide, selected salons and have recently launched in Medicare pharmacies in Northern Ireland.
Not bad for a product line that launched just two months ago!
Allissa – B|D Lashes
Brenda, who is an award-winning bridal MUA, originally designed the lashes for her own clients in her Ballybofey salon.
Brenda Doherty, wearing her ‘Lucy’ Lashes
She told DW: “I was always buying different lashes from different ranges and I could never find one range that had it all – from really subtle to glam.”
It took five months of samples and testing for Brenda to develop her dream range. Once her team started using them in the salon, she realised that they had star potential.
Brenda said: “We were all using them for about two weeks and realising how good quality they were. That’s when I thought they need to be released. I knew I had a really good product there.
“It was so exciting to see the reaction. When other people are contacting your directly looking to stock them that’s when you know you’re onto something good.”
The quality of Brenda’s cruelty-free lashes is what sets them apart. She said: “The quality is amazing. The band is so much lighter than other lashes. It’s flexible and easier to apply to yourself. They are reusable up to 20 times. I’ve worn my Allissa’s 18 times and they stayed perfect.”
The glitzy and sturdy compact cases also help to keep the lashes in perfect shape for multiple uses.
Stephanie – B|D Lashes
Brenda has added a personal touch to her labour of love through the product names.
She said: “They are all named after my family, from my glamorous sister Stephanie who got the biggest lashes right down to Allissa, my youngest godchild who is only five so they are the lightest.
“My favourite on me would be the Alice. You want Stephanie for glam and the Sally is fabulous on young teens.”
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Brenda says her greatest source of gratification has come from the approval of other makeup artists who love the lashes.
“Makeup artists who were following me have started to use the lashes and suppliers are contacting me through them. For me, makeup artists know a good lash, they are using them day in and day out,” she said.
As B|D Lashes blaze a trail online and through the beauty world of Instagram, Brenda is thankful to all her customers and fellow makeup artists for their support. She’s looking ahead to awards season now, as she is in the running for the “Best Bridal Beauty” award with Northwest Brides and is a named finalist in the Irish Makeup Awards.
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