If you’re looking for a guide on what’s trending this season, look no further than McElhinneys.

2020 has been a year of upheaval for everyone, including the fashion industry, and so, after reopening in June, McElhinneys decided to throw out the rulebook. The Ballybofey department store launched their Autumn/Winter Campaign in style last week with a virtual fashion show.

Elevation was the message – elevate your wardrobe, inspire yourself and flourish this season. With everything that’s happening, dressing with a flourish of individual style is one way to take back control.

With the AW20, the McElhinneys team have revealed big trends you can expect to see in Fashion this Season:

• Turn Up the Volume

You may have guessed from the name ‘Turn up the Volume’ that sleeves are getting even bigger and better, and not only that, but your whole wardrobe is getting a fabric volume upgrade. Think all things volume; from your puff sleeves to your balloon leg trousers, shoulder pads, extra length and your oversized puffer coats and sweaters.

• Heavy Metals

Say hello to ‘Heavy Metals’ this Autumn/Winter! We are talking all things metallic – gold, silver and bronze, plus those fabulous shimmers, holographic and reflective materials that will really make your outfit pop.

• Into the Matrix

The matrix look is dark, heavy and moody – with full leather outfits, chunky boots and sci-fi aesthetics dominating this trend. It is a great time to invest in pieces that will stand the test of time, as the trends may come and go, these timeless pieces can stay in your wardrobe forever – such as a leather jacket, a great black handbag, a classic pair of boots, and many more.

• Victorian Secrets

Think oversized collars, elegant ruffles, oversized bows, trendy tailoring and cuff details for the ‘Victorian Secrets’ trend this Autumn Winter. For anyone who loves an overstated romantic look, this is the trend for you. This trend pairs perfectly with the lean towards more volume, as skirts become longer, necklines higher and sleeve lengths are longer – ideal really for the Irish winters!

• Prep Me Up

Embrace the ‘Prep Me Up’ trend this Season and bring out your inner granny, a very stylish granny mind you. From sweater vests, to argyle and the comeback of the cardigan, add some covered-up chic to your wardrobe this Season. We are talking all things 1970’s, and don’t forget to add those trendy check patterns to your rotation also!

• Autumn/Winter Colour Trends

The big colours of the Season are Frosted Almond, a light beige colour, Rosewood, which is a rich red/burgundy colour, Burnt Olive, which is an unusual green with a hint of yellow, Butterscotch, a warm mustard/orange shade, Brown and Blueberry.

Watch McElhinneys alternative AW20 fashion show, shot in Ballybofey, here:

The McElhinneys AW20 launch included a jam-packed weekend of virtual events with social media takeovers that you can catch up on over on social media anytime.

If you’ve been inspired by the trends, the good news is that you can grab 15% off exclusively online on www.mcelhinneys.com until midnight Sunday with the code: AW20

Shop online 24/7 with free delivery on orders over €49 www.mcelhinneys.com